Effie Awards

Awarding ideas that work

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brands success.

Effie Sri Lanka

SLIM became the Franchisee of Effie Awards in Sri Lanka and held the inaugural awards show in 2008, which was an overwhelming success. The main aim of SLIM to bring the Effies into Sri Lanka was to build a culture in the advertising fraternity to be more accountable, through the production of effective communication, whilst not limiting it to creativity.

The Effie Effectiveness Index

Identifies and ranks the marketing communications industry’s most effective agencies, advertisers and brands by analyzing finalist and winner data from 40 worldwide Effie Award competitions